Location
London | Bath | Essex
Office Hrs
09:00 – 17:00 (Mon – Fri)
Phone Number
(+44) 02034 727200
FCA Regulated Life Insurance Lead Generation
Compliant, Exclusive Life Insurance Leads
Potencial supplies UK protection advisers, brokers and call centres with high-intent life cover enquiries — generated compliantly, delivered in real time.
Real-Time Life Insurance Leads
High-intent PPC and social media generated life cover enquiries, delivered into your dialler within seconds of the consumer enquiring.
Telephone Collected Leads
Bespoke leads generated for your brand by a dedicated, fully scripted and compliant team. Customers ready to review their protection needs.
Protection Data Campaigns
Volume, consented B2C data to power your telemarketing, email, SMS and postal campaigns across life, critical illness and over-50s cover.
Reporting & Analytics
Granular campaign reporting, contact rate and conversion analysis, plus data cleansing to keep cost-per-sale consistently falling.
Regulation First
We are an FCA authorised firm
Generating and introducing life insurance enquiries is a regulated activity. Working with an unauthorised lead supplier puts your permissions, your network relationships and your customers at risk. Potencial is authorised and listed on the Financial Services Register, so every lead you buy from us arrives through a properly regulated chain.
- Authorised and listed on the FCA Financial Services Register
- Compliant scripting, consent capture and call recording
- Full audit trail and consent evidence supplied with every lead
- In-house Data Protection Officer and continuous source auditing
- TPS/CTPS screening and GDPR-aligned data retention
Check us on the FCA Register
Don't take our word for it. View our official entry on the FCA's Financial Services Register and confirm our permissions before you place a single campaign.
View our FCA entryOpens register.fca.org.uk in a new tab.
About Us
Our history & mission
Potencial is the FCA regulated life insurance arm of the Choose Leads group. Choose Leads has spent years providing UK and offshore businesses with cutting-edge data solutions for telemarketing, email, postal and SMS campaigns — acting as their dedicated "data planning and buying arm", integrating into their operations and delivering actionable insight and real-time analytics.
Potencial applies that same buying power and those same carefully forged supplier relationships to a single vertical: protection. Our senior team brings over 120 years of combined lead generation experience, with each director having worked in the industry for 20 years or more, and we have supported life insurance clients for the better part of a decade.
Our mission is simple — drive your growth strategy, unlock potential and deliver measurable success. We don't just provide leads, we build lasting partnerships that fuel sustainable results.
FCA
Authorised firm
120+
Years combined experience
200+
Proven data sources
<60s
Lead delivery speed
Our Commitment
Why Potencial?
FCA Regulated
Authorised and on the Financial Services Register — a legal requirement for life insurance lead generation and your strongest assurance of compliance.
Life Insurance Specialists
We do one thing: protection. Term, whole of life, critical illness, income protection and over-50s plans.
120+ Years Experience
Our senior team each have 20+ years in lead generation, with an established track record across UK protection.
GDPR Compliant
In-house Data Protection Officer with ongoing monitoring and auditing of every source we work with.
Exclusive Supply
Leads sold once, never recycled. Access to top performing sources available exclusively through our group.
Success Driven
Not targets. We prioritise our clients' return on spend first — ours follows.
Our Clients
Testimonials
“Working with this team has led to multiple money making opportunities for us. They match our energy to a tee which has created a prosperous partnership. Hands down the best in the business.”
Connor Griffiths
Life Insurance
“I have had the privilege of working alongside the group for over 8 years and can confidently say their commitment to delivering top notch quality data is unparalleled.”
Lee W
Call Centre
“Communication is seamless, prompt and highly professional. The team keeps open lines with clients, ensuring queries and feedback are promptly addressed. I would recommend them.”
Jordan Rooke
Service Box
Contact Us
Request a call back
If you would like to speak to the team at Potencial about a new or ongoing life insurance campaign, complete the form and one of the team will be in touch.
Consumer support: if you are a member of the public and wish to speak to us regarding your data and its use, please submit the form and our data officer will respond and advise.