Potencial Privacy Policy

Potencial Limited ("Potencial", "we", "us" or "our") is a company registered in England and Wales under company number 11050644.

Registered office: Plough Cottage, The Green, White Notley, Witham, England, CM8 1RG.

Potencial is registered with the Information Commissioner's Office (ICO) under registration number ZB609519.

Potencial is also registered with the Financial Conduct Authority (FCA) under Firm Reference Number 1046926.

Potencial specialises in lead generation, customer acquisition and marketing services, including within the financial services and insurance sectors.

Potencial works closely with its sister company, Choose Leads Limited, a UK data and lead generation agency. Where appropriate, Choose Leads may provide Potencial with campaign management, technology, data processing, compliance, reporting and lead delivery support.

We are committed to protecting your personal information and processing it in accordance with the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations ("PECR") and other applicable legislation.

Where you make an enquiry about a financial or insurance product, Potencial may introduce you to an appropriate FCA-regulated broker, adviser or other financial services provider.

Our role is primarily to generate and process customer enquiries and connect customers with suitable providers.

Where a product or service involves regulated financial advice, recommendations or other regulated activity, this will be carried out in accordance with the permissions applicable to Potencial and/or by the relevant FCA-authorised firm to which you are introduced.

The financial services provider that contacts you will explain its own regulatory status and the services it is authorised to provide.

The personal information we collect will depend on the website, campaign or service you use and may include:

• Your name;
• Telephone number;
• Email address;
• Postal address and postcode;
• Date of birth or age range;
• Information about the financial product, insurance product or other service you are interested in;
• Information you provide when answering questions on one of our enquiry forms;
• Your marketing preferences and consent information;
• The date, time and source of your enquiry;
• IP address and basic technical information relating to your visit to our website;
• Records of correspondence between you and Potencial; and
• Details of any complaint, data request or opt-out request you make.

We will only collect information that is relevant and reasonably necessary for the purpose for which it is being processed.

We may receive personal information:

• Directly from you when you complete one of our websites, enquiry forms or advertisements;
• Through online advertising campaigns;
• Through our sister company, Choose Leads Limited;
• From another organisation where you have agreed to your information being shared or where another lawful basis applies; or
• When you contact us directly.

Where information is obtained from a third-party source, we require our suppliers and partners to collect and process personal information lawfully, fairly and transparently.

We may process your information to:

• Respond to an enquiry you have submitted;
• Identify a business that may be able to assist you;
• Introduce you to a relevant FCA-regulated broker, insurer, financial services provider or other partner;
• Allow the relevant provider to contact you regarding the product or service you have enquired about;
• Manage and monitor our lead generation campaigns;
• Maintain records of consent and the source of enquiries;
• Comply with FCA, ICO and other applicable regulatory requirements;
• Investigate complaints or queries;
• Maintain suppression and opt-out records;
• Prevent fraud, misuse or unauthorised activity;
• Comply with legal obligations; and
• Improve the effectiveness and security of our websites and services.

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on:

• Consent – where you have actively agreed to your information being used or shared for a particular purpose.
• Legitimate Interests – where processing is reasonably necessary for our legitimate business interests or those of another organisation, provided those interests do not override your privacy rights.
• Contract or steps at your request – where processing is necessary to respond to an enquiry you have made or take steps requested by you.
• Legal Obligation – where we need to process or retain information to comply with applicable legal or regulatory requirements.

Where consent is legally required for a particular type of electronic marketing, we will obtain that consent before carrying out that marketing.

Depending on the enquiry you submit, we may share your information with:

• FCA-authorised or registered brokers and financial services providers;
• Insurance providers and intermediaries;
• Businesses relevant to the specific product or service you have requested;
• Technology, hosting, CRM and data-processing providers acting on our behalf;
• Compliance and professional advisers; and
• Regulators, law enforcement bodies or other authorities where we are legally required to do so.

We will only share your information where there is an appropriate lawful basis and the recipient has a legitimate reason to receive it.

When you submit an enquiry, the information shown on or alongside the relevant form will explain the types of companies that may contact you.

Where your information is used for direct marketing, Potencial will ensure that the appropriate lawful basis and marketing permissions apply.

Telephone numbers will be screened against the Telephone Preference Service (TPS) where required.

Where you have specifically requested information about a product or service or have provided appropriate consent, you may still be contacted in relation to that enquiry in accordance with applicable law.

You have the right to object to direct marketing at any time.

Where appropriate, we may retain limited information, such as your telephone number, on an internal suppression or "Do Not Contact" list so that your details are not inadvertently used for future marketing.

We will not keep personal information for longer than is reasonably necessary.

The appropriate retention period will depend on why the information was collected and may include retaining information for:

• Processing and delivering your enquiry;
• Campaign reporting and reconciliation;
• Demonstrating when, where and how an enquiry or consent was obtained;
• Responding to complaints;
• FCA, ICO or other regulatory compliance;
• Auditing;
• Fraud prevention; and
• Maintaining opt-out and suppression records.

Information that is no longer required will be securely deleted or anonymised in accordance with our retention procedures.

We take appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

These measures include appropriate access controls, staff training, secure technology, contractual controls and information-security procedures.

Access to personal information is restricted to individuals and organisations that reasonably require access to perform their role.

Some of our technology providers, suppliers or processing partners may process information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure appropriate safeguards are in place in accordance with UK data protection law.

Our websites may use cookies and similar technologies to operate correctly, understand how visitors use our websites, measure advertising performance and improve our services.

Where required, non-essential cookies will only be placed after you have provided your consent.

You can manage your preferences using the cookie controls available on our website.

Under UK data protection law, you may have the right to:

• Be informed about how your personal information is used;
• Request access to the information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your personal information;
• Request restriction of processing;
• Object to processing, including direct marketing;
• Request data portability where applicable;
• Withdraw consent where processing relies on your consent; and
• Raise concerns regarding automated decision-making or profiling where applicable.

You will not normally be charged for exercising these rights, although we may need to verify your identity before processing a request.

You can ask Potencial to stop using your details for direct marketing at any time by contacting us using the contact details provided on our website.

We will record your request and, where appropriate, add your details to our internal suppression list.

Where your information originated from another organisation, we may also provide you with details of that source or ask the originating organisation to update its records.

Opting out through Potencial does not automatically remove information you may have separately provided to other websites or organisations.

You may also register your telephone number with the Telephone Preference Service (TPS).

If you have a question or concern about how Potencial has processed your personal information, please contact us so that we can investigate.

You also have the right to complain to the Information Commissioner's Office (ICO) if you are unhappy with how your personal information has been handled.

Where your complaint concerns regulated financial services, you may also have rights under the relevant FCA complaints process. The appropriate process will depend on the service provided and the firm responsible for that service.

Potencial may update this Privacy Policy from time to time to reflect changes to our business, services, regulatory obligations or the way we process personal information.

The latest version will be published on our website.

Last updated: September 2026